Amazon Prime - A Potent Differentiator for Amazon

Amazon's Prime Program was originally set up to provide Amazon Members a service that gave them free 2 day shipping. Amazon has evolved this service into far more. The addition of free video streaming for Amazon Prime Members was an interesting addition and when compared to Netflix's streaming service while maybe not having as large of a library is still favorable. Netflix streaming costs about $95/per year, compare that with Amazon's $79. Now with the addition of the free lending library where you can get one book per month, compare this with a cost of $9.99 per for purchase that you are saving $119/year on average this service provides comparable $200's in services for just $79 with the added benefit of free two day shipping on the hard goods that you order. Makes me think of this as a one of those services that area really good value!


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Comments

[Hugh @Catalog Design Ideas]

Great service! That's what everyone expects from any lending library. Good thing Amazon is doing well.