The bad side of the Net is changing rapidly for the worst. I have reported in the past the how the attacks are becoming more socially engineered to trick you into downloading viruses, trojans and other malware. This article discusses new affiliate networks are being setup to try to direct you to sites promoting fake products like: “antivirus software, pharmaceuticals and counterfeit luxury products”.
Another trick is called black hat SEO (search engine optimization). It involves creating a Web site, then using a variety of tricks mostly forbidden by search engines to get those Web sites high in search rankings. Methods include incorporating the most recently used search terms, often listed by search engines such as Google's Trends, into a Web site.
This article is worth a quick read to help you stay aware of what to look out for. “Be Careful Out There”.
Russian Cybergangs Make the Web a Dangerous Place - Business Center - PC World