How long have we been hearing about the relationship trials and tribulation of Microsoft and Yahoo getting together. Well finally they are doing something but what is it?
On the right you see a picture of Microsoft CEO Steve Ballmer uses a giant pen to sign the 10-year deal, alongside Yahoo CEO Carol Bartz, on Wednesday at Yahoo's headquarters in Sunnyvale, Calif.
The industry says this is a ploy to join their forces to go after Google, of course it is….
"In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies' premium search advertisers," the companies said in a joint statement. The deal is expected to go into effect in 2010 and improve Yahoo's profitability, though not its revenue, the companies said.
For more information read CNET’s Ina Fried’s article at:
http://news.cnet.com/8301-13860_3-10298303-56.html?tag=nl.e404